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	<title>Comments on: Messing around with some design</title>
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	<description>Notes on life</description>
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		<title>By: Salim Virani</title>
		<link>http://evansolomon.me/notes/messing-around-with-some-design/#comment-16</link>
		<dc:creator>Salim Virani</dc:creator>
		<pubDate>Mon, 12 Oct 2009 08:04:34 +0000</pubDate>
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		<description>This reminds me of a case study of the conversion techniques used on the Skype site. If you&#039;re a returning user, or arrived via certain search terms, you see a homepage with more explanatory text, like the first version. If you arrive directly, you&#039;re shown a more focused site with a clear call to action, much like your new version.</description>
		<content:encoded><![CDATA[<p>This reminds me of a case study of the conversion techniques used on the Skype site. If you&#39;re a returning user, or arrived via certain search terms, you see a homepage with more explanatory text, like the first version. If you arrive directly, you&#39;re shown a more focused site with a clear call to action, much like your new version.</p>
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		<title>By: Chris</title>
		<link>http://evansolomon.me/notes/messing-around-with-some-design/#comment-14</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Thu, 24 Sep 2009 01:51:11 +0000</pubDate>
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		<description>Definitely an improvement (aside from the stretched out button).  Having Obama&#039;s face there is key.</description>
		<content:encoded><![CDATA[<p>Definitely an improvement (aside from the stretched out button).  Having Obama&#39;s face there is key.</p>
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