This blog post mentions a small app I wrote to do some testing. If you want to download it, it’s available on Github here.
Messaging and positioning
Three weeks ago I took a look at our messaging and positioning for my new company, Insidr. In other words, I had to figure out how to optimally present our company and product: the words to use, the example to cite, the feelings to emote, etc. I wanted to be very analytical about it and arm myself (and my team) with as much data as possible to inform decisions (and let us call bullshit when needed). What follows is the process I used, from start to finish, to make an analytical decision about an emotional question.